Rumored Android version of iBeacon to be called "Nearby"
Read more
As many of you know, Apple's iBeacon is a system that allows targeted messages to be sent to iDevices based on the location of the device's user. For example, someone in a supermarket looking at the frozen food section, could receive a coupon for Swanson's frozen turkey dinner delivered over his iPhone. At the same time, another shopper in the soup aisle might be receiving a coupon for Campbell's Chicken Noodle soup. The low power Bluetooth LE helps make this a reality.